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Brandy market: Tavria strengthens its leadership with figures of 2009’s first quarter.
24 Àïðåëü'2009
During the 1st three months of 2009, 1,08 million liters of “Tavria”, “Georgievskiy” and “AleXX” brandies were sold by JSC Tavria on the Ukrainian market, this being over 2 times more than sales of Tavria’s closest competitor. Thus, JSC Tavria strengthened its leadership on the domestic market with 24,3% share in physical terms, and 20,9% and 25,4% in terms of profit received and bottles sold, respectively.
Just like in 2008, the brandies of trademark “Tavria” are the lion’s share of the products sold. In the first quarter the sales of “Tavria” TM brandies reached 855 thousand liters. Besides, through various channels of distribution, mainly HoReCa, 21,3 thousand l. of vintage and 3,32 l. of collection brandies were sold.
Separately, the non-standard “fusion”-styled AleXX brandies, which have been launched in 2003, are worthy of note. These brandies keep gaining customer’s appeal with 10% increase in sales in the 1st three months of 2009, compared to the same period of 2008 (16% in terms of monetary equivalent).
The First National Winemaking Holding is pleased with sales results of Tavria’s brandies in the 1st quarter. In “brandy” category, there is a 9% over-fulfillment in sales expectations. Despite the crisis and forecasted decrease of demand for brandy, Ukrainians still trust the ¹1 domestic trademark.
The customers’ choice has been also proved by the recent brandy tasting event in one of the largest Ukrainian retailer networks. This event was organized by Central Tasting Committee of the government-owned “Ukrvinprom” corporation. The ever-popular among consumers 3-star “Kahovskiy” brandy (151,65 thousand liters sold in the 1st quarter of 2009) has been top-rated by the expert jury. Later the First National Winemaking Holding authorities said that the best proof of Tavria’s brandy leadership is this coincidence of customer’s and expert jury’s choice.
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